SaaS product studio · Est. 2021

We design and build SaaS products that people actually use.

Cheleo is an independent product studio. We partner with founders and teams to turn ideas into polished, production-ready SaaS — end to end.

Products
2
Active users
400+
Office
Remote-first
Based in
Johannesburg

Services

One partner, from first sketch to scaling product.

We move fast without hand-offs. Design, engineering and iteration live in the same small, senior team.

Product design

Research, UX and interface design that turns fuzzy ideas into clear, shippable product.

SaaS engineering

Full-stack builds with modern, boring-in-a-good-way tech. Auth, billing, infra — handled.

Growth & iteration

Analytics, onboarding, activation and pricing experiments to compound product-market fit.

Process

A simple, repeatable way of working.

  1. 01
    Discover

    Goals, users, constraints, unknowns.

  2. 02
    Design

    Flows, prototypes, a product you can feel.

  3. 03
    Build

    Ship in small, confident increments.

  4. 04
    Scale

    Measure, refine, compound.

About

A small, senior team — on purpose.

Founded in 2019, Cheleo is an independent studio of designers and engineers building SaaS products. We work remote-first from Johannesburg with partners around the world.

We deliberately take on a handful of partnerships at a time. That keeps the craft high, the feedback loop short, and the people doing the work the same people you talk to every day.

Have a SaaS idea? Let's build it.

Tell us what you're working on. We'll reply within a day with thoughts on where we can help.